Today, I want you to think about what makes you different from everyone else.
If “everyone else” seems a little too overwhelming to think about, then you can focus your thoughts on a more specific group of people.
What makes you different from everyone else who works in your industry or provides the products/services that you provide?
Think specifics. Don’t just say, “I work hard and I care about my clients.” Of course you do, and that’s wonderful, but how do you work hard? How do you work harder than others just like you?
Do you actually work harder than others like you?
Or, do you work smarter?
If so, what do you do that most others like you don’t do, and why? And, how does that benefit those who buy from you?
Figuring out what makes us unique can be more difficult than it seems, but it’s not impossible. If you can figure that out, you’re moving in the right direction. If you can also explain it to your ideal clients or customers, then you are doing better than most of us.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
~Ralph Waldo Emerson
While you may do something very similar to many other people out there, you are unique and that is why people will buy from you vs. someone else.
The sooner you understand and leverage what makes you unique, the sooner you will start drawing in more of your ideal customers, because you’ll know exactly what they’re looking for, and why you can deliver it to them when no one else can.
If you are unable to embrace your uniqueness, you are going to have trouble standing out in a world where there is a whole lot of noise.
Your authenticity is what will attract people.
From there, it is up to you to exceed their expectations at every turn.
But, that is the easier part. The hardest part is getting them to look in your direction.
So, spend some time thinking about what makes you – you.
Think about it. Celebrate it. Write it down.
Then go shout it from the rooftops – or at least work it into your brand messaging on your website, social media, and all the other places where you talk about who you are and why you do what you do.
As Dr. Suess said, “In a world where you can be anyone, be yourself.”
My advice for you today?
Be yourself. It’s that simple.