Selling Is About Building Relationships And Helping Others Succeed

Does the idea of selling your product or service feel a little (or a lot) uncomfortable?

Why is that? Why do we sometimes feel gross when we say the word “sell” or “sales”?

It’s because we’re thinking about it in the wrong way.

Sure, there are some salespeople out there that may not genuinely care about helping you.

But, there are just as many — if not more of us — that absolutely do.

If you’re passionate about what you do, then selling it should feel great!

But still, many of us are scared of selling, even when we know our product or service can help someone.

There — did you see that word? Help.

If you can help others achieve their goals with what you have to offer, then why wouldn’t you want to tell everyone who might benefit all about it?

No, not everyone will need your help, or be ready to accept it or to invest in it right now.

But as long as there are people out there who need your help — whether they realize it or not — then you need to go out there and find them and help them.

Another reason we get scared about selling is that we don’t always know the best way to do it without coming across as pushy or intrusive.

Instead of approaching a sales call, email, or another type of sales communication as just that — a sale — why not think about it as a conversation that is part of building a relationship with someone.

After all, that’s all it really is, right?

It’s just a conversation where we have a very specific goal, which is to educate a client or customer on what our product or service can do, and how it can help them.

But we also need to be listening closely to what someone is saying they need or want help with, and where they are at in their buyer journey.

Your product or service may be amazing, but if someone isn’t ready to buy, it’s important to listen for that and to give them time to develop a sense of trust with you.

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”– Brian Tracy

Really, selling is all about having conversations and building relationships.

It’s about educating customers about what you have to offer, how it can help them, and why you’re so passionate about it.

But it’s also about listening closely to the needs of the customer and being able to present your offering as the best solution.

So, now that you have switched your thinking about sales, from “selling” to having conversations, providing solutions, and building relationships, is it still scary?

I hope not!

If you would like to learn more about how to make selling simple and easy, check out my mini masterclass here

Now get out there and have some quality conversations.

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