Marketing tips

Are You Using Multiple Channels To Engage With Your Audience?

When you engage with your customers, do you use more than one channel to do so? It’s likely that you’re already using multichannel marketing to some degree, and don’t even realize it. So just what is multichannel marketing? It is the process of using both digital and offline marketing channels to communicate with your customers. …

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Is Your Online Presence Bringing YOU Business?

I have some important questions for you… How good is your online business presence? Is it bringing you new customers/clients? Have you taken your business online, or expanded your online presence to meet the demands of your audience? If so, are you taking advantage of digital marketing to the fullest? ​This question is important because, …

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Why Your Marketing Message Needs a Clearly Defined Target Market

The most crucial step in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service meets these needs. How it does this is the single biggest factor that determines the success or failure of your marketing. So, if your …

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How Your Competitors Influence Your Marketing Message

When you’re crafting your marketing message, you need to know your customers and your product well so that you can explain how your offer solves their problems. But there’s one more party you need to examine very carefully: your competition. Here’s why you should spend some time studying your competitors when creating your marketing message: …

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Write Your Marketing Message with Your Strategy in Mind

Your marketing message explains to your target audience the unique value your product or service offers. Before you can explain this, however, you need a solid business strategy first. With this in place, it’s much easier to drill down and clarify the message you need to get across to your market.   Identify Your Ideal …

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