unicornculture

Selling Is About Building Relationships And Helping Others Succeed

Does the idea of selling your product or service feel a little (or a lot) uncomfortable? Why is that? Why do we sometimes feel gross when we say the word “sell” or “sales”? It’s because we’re thinking about it in the wrong way. Sure, there are some salespeople out there that may not genuinely care …

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Are You Using Multiple Channels To Engage With Your Audience?

When you engage with your customers, do you use more than one channel to do so? It’s likely that you’re already using multichannel marketing to some degree, and don’t even realize it. So just what is multichannel marketing? It is the process of using both digital and offline marketing channels to communicate with your customers. …

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Is Your Online Presence Bringing YOU Business?

I have some important questions for you… How good is your online business presence? Is it bringing you new customers/clients? Have you taken your business online, or expanded your online presence to meet the demands of your audience? If so, are you taking advantage of digital marketing to the fullest? ​This question is important because, …

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The Key To Sales Success Is How You Handle Objections

A sales conversation with a prospect isn’t a battle of wills. You’re not trying to coerce them into buying your product or offering. It’s a collaborative process where you’re working together to find a solution to the customer’s problem. What determines your success in sales isn’t the power of your product or your presentation, but …

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