When a potential customer lands on your website, is it immediately clear what you do, and how someone can buy something from you?
And do they feel like they’re in the right place?
Today’s consumers don’t have the time or patience to try to figure out what companies are trying to sell, or how to buy from them. If it takes more than a few minutes to navigate through your site to the checkout page, you’ve just lost another potential customer.
You need to make it as easy as possible for people to find you, learn a thing or two about who you are and what you do, and then take clear action.
If you don’t lead your audience immediately towards a specific action, or they can’t figure out what it is you want them to do, they will find someone else who will.
Additionally, today’s buyers want to connect with companies on a more personal level.
They want to know the people behind the brand before they buy.
If you don’t make an effort to connect with visitors to your website and social media, they might feel like you don’t care that they exist — and they’ll go find a company that makes them feel like they matter.
“If you are not taking care of your customers, your competitor will.” – Bob Hooey
With each interaction a consumer has with your brand, they need to feel like you understand them inside and out, and that you have the best — or only — solution to their problem.
Regardless of where they’re at in the customer journey, you need to make every step feel like you’re listening and providing information to help them, rather than hounding them to buy whatever it is you’re selling.
In the end, the purchase needs to be their choice — one they feel good about.
Do you know what your customers feel like when they interact with your brand? Do you think they feel good about their experience from the moment they land on your website?
One great way to ensure the customer journey feels the way you want it to is to go through it yourself.
Put yourself in your customers’ shoes and take a look at your brand on social media. Sign up for your email campaigns. Browse your website copy. Schedule a consultation.
Take a look at all the ways people engage with your brand online, and if it doesn’t feel good to you — it probably doesn’t feel that way to your customers, either.
Take note of how your interactions with your brand make you feel (from your customer’s perspective).
Do you like the way you feel as a customer of your brand? Why or why not?
Is there a lack of consistency in your messaging?
A lack of personality in your social media posts?
It’s OK not to be perfect. We all have to start somewhere.
Take a look at the areas of your online presence that need some work and start taking small steps to create a more remarkable customer journey.
If you are tired of trying to figure out everything on your own and are ready to have a business that works for YOU… Click HERE and schedule a free, no-obligation call with me.