So, you’re looking to start, grow, or improve your email list?
That’s AWESOME! I’m so excited for you.
Because email is is a highly effective way to increase brand visibility, grow your brand awareness, and drive your customers to take action.
But before you begin, it’s important to know a few things about how to get results from your emails.
If you can apply these key strategies to your email marketing your readers will look forward to opening your emails – every time.
- Identify a problem…and offer a solution.
Many people go so far as to bring up an issue or challenge that their readers might relate to, but they don’t always take the next step.
You can’t just bring up all of your readers’ worst nightmares and then say, “Good luck!”
Remember to tell them how you can help.
That’s part of the reason they opened your email in the first place. Give them what they want!
- Timing is important..and relative.
Yes, timing matters, but, unfortunately, there isn’t a cookie-cutter answer to when is the best time to send your emails.
It depends on your audience. Research is all over the place:
One study found that Tuesdays and Thursdays are best. Another study suggests weekends are worst for open and click-through rates, and another one determined that 11 AM is best for sending emails, while 12 AM yields the highest click-through rate.
The best way to decide when to send emails is to test, analyze, and tweak your strategy based on how YOUR audience responds.
- Support your claims (with RELEVANT facts).
Providing valuable information is great. People love learning new things, especially when they can directly apply them to their lives.
But it’s important to back it up with facts.
And remember, not all facts are created equal.
Throwing a statistic into your email won’t do any good if it’s not directly related to the point you’re trying to make.
If you claim you can provide the best solution to someone’s problem, you better be able to back it up with some relevant facts.
- Be transparent; BE YOURSELF.
Yes, your emails are part of a sales and marketing strategy, and your readers know this on a subconscious level.
But, that doesn’t mean you have to sell, sell, sell in your emails.
Just be yourself. Be genuine.
Tell your readers what you can do for them, how it will help them solve their problems, and then invite them to connect with you.
At the end of the day, it’s all about making personal connections.
Want to learn more about how to make more meaningful connections to grow your business? Let’s connect.